A Study of Signboards in Taiwanese Language in Taichung and Hualien
The main purpose of this paper is to conduct a census of all the signs in Taiwanese. Through the analysis of these signs, we can better understand the use situation in different social classes, areas, industries, and groups. Then, we can make suggestions for “How to combine the language revitalization and economic interests, so that more masses will agree with the measures that are proposed by the advocates of language revitalization.”
Nowadays, the biggest obstacles of the language revival movement are the negative attitude opposition of some groups of people. These obstacles generally stem from the advocates usually thinking from the perspective of “producer center,” not “consumer center,” and from focusing only on “how to teach” and “what is a good language policy” and not paying attention to “why people should support the native language? .” Our study will offer these advocates another perspective and specific practices.
In this paper, we analyze the situation of using signs in Taiwanese between an economically developed area (Taichung) and an economically less-developed area (Hualian). Through the analysis, we examine the effects of economic development, population density, and the industrial distribution on the use of signs in Taiwanese.
Keywords: The signs in Taiwanese, local languages, language revitalization, commercial interests